Summer Inspiration board for Web

Recently I've been doing more web work and it's great to switch gears for a while. This work-in-progress is an interactive moodboard for HomeGoods preferred shoppers that will talk about where we found inspiration for this springs freshest looks.
I love working on eclectic like this, you can really just have fun.

Alzheimers Drug Discovery Foundation fundraising invite

I was pleased to be able to donate my services to the Alzheimers Drug Discovery Foundation for a charity happy hour. I took my inspiration from the colors in the logo, and played off the circles in the logo to become the effervescent bubbles of champagne.
Here's a toast to the good works of the ADDF!

Upcoming Gemma Comas shoot

I am really excited about my upcoming shoot with Gemma Comas. I've wanted to shoot with her for a long time and am always stealing swipe off her site. She has a beautiful sense of color and composition.

HomeGoods Spring Signage concepts

My favorite project to work on for HomeGoods is the summer signage in February! Here are a few of the initial ideas I'm working on for an over-arching summer in-store package. Just looking to set the tone of summer in general at the storefront, and will then work on specific event-driven signage to support it.

Tate baby shower invitation

The Tates are quintessential New Yorkers who were expecting their first baby in January. I wanted to design something very urban and hip in feel to reflect their lifestyle, and use a more muted palette than the traditional baby pastels.

HomeGoods logo exploratory

The present HomeGoods is in dire need of an update. The custom font has a dated, mid-80's, distinctly "off-price" feel in it's cut, and the roofline above it, although conceptually having some value, is too thin to work in any meaningful way, making it just another element that clutters up the logotype and the layouts it inhabits. I'm looking at ways to refresh the typeface, making it feel more streamlined, modern, and fresh, while also replacing the roofline with another take on the "we have everything under one roof" idea, while giving it some more heft and presence. Or, doing away with it all together.

Engel Tutors marketing materials

Engel Tutors is a small tutoring business looking to increase its' client base. They needed marketing materials that would elevate them above the competition and establish a unique personality. I designed a 2-sided business card and tri-fold brochure with bright colors and bold, playful graphics to reflect the fun, imaginative approach to tutoring that makes Engel Tutors a unique tutoring service.