HG Loft logos

This fall HomeGoods will be starting a new collection of West Elm-inspired merchandise - contemporary, clean lines, with a bit of whimsy. I just presented an initial logo exploration with a few potential names, playing with simple graphics and icons to reflect the modern and younger feel of the merch. It's an exciting direction for HG.

Holiday '09 Gift cards.

I just started working on the HG gift cards for Holiday. Although it's kind of hard to be thinking about Christmas in May (please, can we just get to the consistenly warm weather before we start thinking about winter again!) gift cards are one of my favorite things to work on. So many possibilities, so many fun treatments! Foil! Die-cut! Scratch n' sniff!

Summer Style Guide

I'm currently working on a layout for our Summer Style Guide - a PDF that will be emailed to newspaper and magazine editors around the country. It's fun and summery while still being clean and simple. Fun stuff!

Summer Shoot

I just shot a group of merchandise to feature in our Summer PR guide. Shooting silo merchandise can be a challenge purely because it is so simple, but working with the talented photographer Gary Sloan and stylist Beth Wickwire makes everything seamless. Sometimes you just have to take a step back and let the shapes of the product and the negative space do all the hard work. Great shoot!

Summer Inspiration board for Web

Recently I've been doing more web work and it's great to switch gears for a while. This work-in-progress is an interactive moodboard for HomeGoods preferred shoppers that will talk about where we found inspiration for this springs freshest looks.
I love working on eclectic like this, you can really just have fun.

Alzheimers Drug Discovery Foundation fundraising invite

I was pleased to be able to donate my services to the Alzheimers Drug Discovery Foundation for a charity happy hour. I took my inspiration from the colors in the logo, and played off the circles in the logo to become the effervescent bubbles of champagne.
Here's a toast to the good works of the ADDF!

Upcoming Gemma Comas shoot

I am really excited about my upcoming shoot with Gemma Comas. I've wanted to shoot with her for a long time and am always stealing swipe off her site. She has a beautiful sense of color and composition.