Thursday, April 30, 2009

Summer Style Guide




I'm currently working on a layout for our Summer Style Guide - a PDF that will be emailed to newspaper and magazine editors around the country. It's fun and summery while still being clean and simple. Fun stuff!

Friday, April 17, 2009

Summer Shoot



I just shot a group of merchandise to feature in our Summer PR guide. Shooting silo merchandise can be a challenge purely because it is so simple, but working with the talented photographer Gary Sloan and stylist Beth Wickwire makes everything seamless. Sometimes you just have to take a step back and let the shapes of the product and the negative space do all the hard work. Great shoot!

Thursday, February 26, 2009

Summer Inspiration board for Web



Recently I've been doing more web work and it's great to switch gears for a while. This work-in-progress is an interactive moodboard for HomeGoods preferred shoppers that will talk about where we found inspiration for this springs freshest looks.
I love working on eclectic like this, you can really just have fun.

Tuesday, February 24, 2009

Alzheimers Drug Discovery Foundation fundraising invite




I was pleased to be able to donate my services to the Alzheimers Drug Discovery Foundation for a charity happy hour. I took my inspiration from the colors in the logo, and played off the circles in the logo to become the effervescent bubbles of champagne.
Here's a toast to the good works of the ADDF!

Friday, February 13, 2009

Upcoming Gemma Comas shoot

I am really excited about my upcoming shoot with Gemma Comas. I've wanted to shoot with her for a long time and am always stealing swipe off her site. She has a beautiful sense of color and composition.

HomeGoods Spring Signage concepts






My favorite project to work on for HomeGoods is the summer signage in February! Here are a few of the initial ideas I'm working on for an over-arching summer in-store package. Just looking to set the tone of summer in general at the storefront, and will then work on specific event-driven signage to support it.

Tate baby shower invitation


The Tates are quintessential New Yorkers who were expecting their first baby in January. I wanted to design something very urban and hip in feel to reflect their lifestyle, and use a more muted palette than the traditional baby pastels.